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Of all of the current games you can access in an online casino, Keno could stake a claim as the oldest. There have been variations of this game for thousands of years. While there are also similarities between Keno, bingo, and lotto games, it is specifically a game that has flourished in the new digital age and integrated other forms of betting alongside it, such as cryptocurrency and other digital payments.
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While it’s a pretty basic point to make in today’s casino gaming market, the rise of online casinos has been so successful and sustained that it has created a route for other games to try to capture the market. Keno is still a niche in this regard, but we have seen this happen across the full range of casino games, both mainstream and niche.
At SlotsLV casino, there has been a push to integrate contemporary fintech options and branch out into a market where people can use their digital assets via casino games and niche ideas they already have a good knowledge of.
Keno might not be the first casino game that people think of, but as more conventional markets become familiar and more saturated, there’s a growing demand for those ideas that can capture a niche and offer gamblers something new.
We’ve seen casino companies use new social media platforms, such as Discord, and their diversification has led to new ways to both market to new customers and assist existing ones.
While this has helped attract more casino gamers who enjoy niche games, it has also enabled people to raise queries and speak to like-minded players 24/7, regardless of where they are in the world. It is this approach and this changing market dynamic that has created the environment for niche games like Keno, particularly in Western casinos, to find a fresh market.
Despite the range of casino games available online, it is often the easiest-to-understand games that gain the most traction. Given the market's scope, we have seen strategy games like poker find success, as well as other conventional table-based games. Metaphorically speaking, they laid the groundwork and led the charge that turned the industry into the juggernaut it is today.
However, with these games, there can be nuances and rules, and, in poker’s case, strategy and skill; games can take hours to finish. So, for those who want a simple game like Keno, where you pick 20 numbers between 1 and 80, and then receive your prize based on the number of numbers you land, it is this accessible type of gaming that can often yield the highest conversion rate amongst customers who are looking to unwind rather than sit down and play a game of strategy.
However, regardless of the simplicity of a game or the number of rules it has, this doesn’t mean you should overlook essential aspects of casino gaming, such as playing responsibly and ensuring that you put suitable time and deposit limits in place to keep your betting within a safe framework.
In the days before the internet, many gambling markets in Europe and throughout the West would offer lotto competitions. Yes, there are similarities to Keno, and variants vary in popularity. Still, Keno as a game was something you might find in a casino when you went on vacation.
As we have seen with Mahjong, there is potential for games from the East to find a large market in other parts of the world, and it is this ethos that initially led casino gaming platforms to consider offering Keno as a niche game.
Within a few years, the rise of mobile gaming enabled people to play Keno without leaving the comfort of their homes. This accessible game, which is extremely easy to pick up, quickly attracted a new audience unaware of it or how it worked.
Yes, for those who play bingo and lotto, they will tell you there’s a lot of crossover and similarity, but it is this familiarity, ease of use, and accessibility that created the perfect recipe for Keno to find its own space within the vast ecosystem of iGaming.
Even niche casino gaming ideas can get stale. We have seen the slot gaming sector desperately try to keep ahead of consumer demand by developing increasingly bold ideas and pushing the envelope.
Games like Keno have a set of mechanics that encourage players to embrace simplicity, and given how old the game is, some designers are reluctant to change too many of its elements. Yes, there are some variants where specific numbers will have multipliers, and some themed ideas, but who knows where it could head over the next decade, whether AI or VR could transform Keno, or consumer demand could thrust it to the forefront of the market.
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